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By Ron Jackson The 2010 GeoDomain Expo, presented by Associated Cities, will run April 28-30 at the historic Roosevelt Waldorf Astoria Hotel in New Orleans. This year's conference coincides with one of the city's biggest annual events - the New Orleans Jazz & Heritage Festival - so it will be an especially exciting time to be in New Orleans.
To give you a taste of what is in store for this year's GeoDomain Expo, we hooked up with Associated Cities Executive Director Patrick Carleton for more details about the big event in the Big Easy. Our interview with Patrick follows below.

Executive Director, Associated Cities Patrick Carleton: I fell in love with New Orleans when I spoke at the Domainer Mardi Gras in 2009 and again this year. When I visited New Orleans again in search of the perfect location for our 2010 conference, I found the Roosevelt Waldorf Astoria Hotel to be one of the most glamorous hotels I had ever seen and knew that it was the perfect venue for the 2010 GeoDomain ExpoEach GeoDomain Expo is hosted by a member of Associated Cities, in their respective hometown. NewOrleans.com owners Bill Hammack and Don Jones have made phenomenal strides in the sites? development since acquiring the domain less than two years ago, growing it to be one of the best examples of GeoDomains today. Amongst the most respected businessmen in the business directories and yellow pages industry, Bill and Don have a great story to tell and there is a lot to learn from their experiences. It seems everything they touch turns to gold. In addition, they also own three of the best
restaurants in New Orleans. Don, Bill, and their team at NewOrleans.com will prove to be an invaluable resource in the production of this GeoDomain Expo.
DN Journal: How are things shaping up with respect to highlights of the show agenda, your roster of speakers and the other things you have planned for show week? Patrick Carleton: Fantastic! We?ve spent a considerable amount of time to choose the most successful speakers in the industry, as well as success stories tangential to the industry who can bring something new to the table. The pioneers continue to break new ground and evolve within this ever changing landscape. DN Journal: While the show organizer, Associated Cities, is an association of .com city domain owners and the show is geared toward AC members, at past shows I have seen a lot of attendees who are not .com city domain owners. They come because many of the strategies talked about; content development, attracting direct advertiser relationships, etc. can be applied to all kinds of domain names. As a result the show is attracting a wide range of people, requiring you to stage a show that meets the needs of both AC members and domain owners from the industry at large who like what you are presenting. How do you go about serving everyone?s needs given the kind of audience you now attract?Patrick Carleton: I think you?ve basically answered the question within your question! AC started with the majority of the most successful city.com owners in the world and, as with any pyramid, there are many different levels. Newcomers to the industry and owners of smaller sized cities continue to innovate to levels that even the ?old guard? learns from.
The formulas that have been developed and proven by the industry leaders can be applied to many different domain verticals. Unlike any other sector of domain development, there is minimal overlap and competition amongst GeoDomain owners and development, thus the sharing of best practices amongst attendees of the Expo is unsurpassed.DN Journal: Another question along those same lines. Over the past couple of years the mainstream domain industry has seen a huge decline in PPC earnings. As a result there has been a surge of interest in

GeoDomain Expo in San Diego.domain development as a means of building new sources of revenue. Of course, the geodomain sector has always been all about development. That being the case have you seen an uptick in interest in the Expo specifically from domain owners who were previously focused on passive domain monetization methods such as parking? Patrick Carleton: Development is the future, parking is the past. It is no secret in the domain name industry that GeoDomains are the jewels of the crown. In fact, Associated Cities was the first domain name organization to make development mandatory for membership. GeoDomainers as a whole have been developing longer and better than any other sector of the domain industry, and have a plethora of knowledge that they are more than willing to share with all attendees.


and Patrick Carleton at the
2008 GeoDomain Expo in ChicagoEditor's Note: You can register for the 2010 GeoDomain Expo here. The registration fee is $1,195.
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