For the second week in a row, it was reported a record for IDN sales and leads the new chart of DNJ

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Pair of Six-Figure .DE Domains Including the Largest IDN Sale Ever Reported Lead This Week's Abbreviated Sales Chart

Christmas is just two days away and many offices have already shut down or at least let key staffers head home early. That was the case at Sedo this week. With our normal contact person on holiday, we did not receive their usual sales data report and were unable to reach any of our many other contacts there to track it down. Since Sedo often accounts for as many as half of the sales reported in any given week, we have abbreviated our usual Top 20 charts to accommodate the reduced data set available. 

The chart toppers are a pair of previously unreported six figure .de (German ccTLD) sales, including one that ranks as the highest IDN sale ever reported (easily eclipsing B?rom?bel.de - a sale that we reported just last week at $100,749). The new reigning champion is Gartenm?bel.de ("garden furniture" in German), sold by DomainInvest.lu for a stunning ?150,000 ($214,500). They also sold the other domain that tied for first - one that makes up a matching set - the non-IDN Gartenmoebel.de.

By Ron Jackson

Freddy Schiwek
DomainInvest.lu

These two domains may look familiar because they had been previously sold to DomainInvest just last March at ?50,000 ($67,500) each via Sedo.

The two resales were made not long after. DomainInvest's Freddy Schiwek told us the resales were not made at the same time but they were made to the same buyer. Schiwek said, "We sold Gartenmoebel.de to an end user in Germany in late spring but kept the IDN version - Gartenm?bel.de. During the summer the buyer came back to us asking for the IDN version because he was so impressed by the added value he got out of his generic domain name. So we sold him the IDN as well."

"The buyer originally thought that he was buying the better domain in the non IDN but the IDN version actually had twice as much traffic!" Schiwek said. "Still it was really hard to get him to pay the same price for the IDN, because he really thought that no one types in IDNs. Well today he knows better! A really nice online shop is now behind the domains."

With our chart reduced from 20 to 10 positions this week, .Com swept the remaining eight positions with that extension's charge led by #3 Conclude.com at $22,000 in a sale handled by Domains.com. BestPennyStocks.com ($20,000 at the AfternicDLS) and ARR.com ($12,750 at GoDaddy Auctions) rounded out the first five. 

Three other venues also had representatives on the elite list; Rick Latona Auctions, SnapNames and Moniker. By the way, our new December Cover Story is an in-depth profile of Rick Latona. Our exclusive story details how the 37-year-old serial entrepreneur from Atlanta has managed to make a huge splash in this industry, even though he didn't enter the domain business full time until 2007!

Here is how all of the sales leaders stacked up for the week ending Sunday, Dec. 20:

  The DN Journal Top 10 
Reported Domain Sales - Mon. Dec. 14, 2009 - Sun. Dec. 20, 2009
Euro to Dollar Conversion (? to $) is Based on Rates in Effect Dec. 22, 2009

Gartenm?bel.de (IDN)
("garden furniture" in German)Gartenmoebel.de
("garden furniture" in German)

Keep in mind that these are the highest value sales that have been reported to us in the past week. This column is meant to be an educational tool, not a complete list documenting ALL high value domain sales. Such a list is impossible to produce because many sales are kept private at the insistence of buyers, sellers or both. Our procedure for verifying the accuracy of domain sales reports is available here.

For the many newcomers entering the domain industry we also want to point out that the reasons why a domain name sells for a certain price can be varied and are not always clear to those who are unfamiliar with the domain market. If you do not understand why specific domain names command the prices they do, you are likely to make unwise domain registrations or purchases. We highly recommend that you do some basic research before you buy anything! As a starting point we have built a sister site specifically for you at NameNewbie.com.

.Com Supporting Cast

The .com supporting cast was led by a pair of $8,000 sales; Exotix.com, sold by Domains.com, and OnlinePawnShops.com, via the AfternicDLS. 

The Afternic roster also included Digitisers.com at $7,155 and a pair of names at $7,000 apiece; IPPS.com and RedColor.com. Two others; KidsSocks.com and PlayKitchen.com kicked in $6,000 each while another duo; CyberNest.com and FoodVillage.com fetched $5,500 apiece. 

Farai.com found $5,400 while EnterpriseProducts.com and Brain-Damage.com drew $5,188 each. Respon.com returned another $5,088. The AfternicDLS had 59 more .com sales ranging from $2,000 to $4,000. Those are listed in the table below:

Additional AfternicDLS .Com Sales Between $2,000 - $5,000At SnapNames.com, RXH.com corralled $5,300, FiestaBowl.com produced $5,261 and BestMortgageLenders.com landed $4,433. Maraton.com tacked on $3,600, CarrierBuilders.com cornered $2,400 and FreelanceProgrammers.com posted $2,250. SnapNames also scored with USSAA.com at $2,052. 

Back at GoDaddy Auctions PartyRentals.com rang up $4,500, RechargeableFlashlight.com lit up $2,758 and AdventureRacing.com roared to $2,010. 

Elsewhere Rick Latona Auctions hauled in $4,000 with Hematologist.com and YummyNames.com notched $4,000 with SolarWear.com. Also Moniker picked up $2,145 for Private-Jets.com. 

 

Country Codes

Though the Country Code category bagged the week's two biggest sales regardless of extension, the ccTLD group was the one most affected by Sedo's absence. They typically dominate country code sales. Of course, DomainInvest's twin ?150,000 .de sales would have been hard for anyone to overtake as they tied for the third highest ccTLD sales reported so far in 2009.

Drop.com.au had three of the eight reported country code sales, led by FinancialAdvisor.com.au (Australian ccTLD) at $3,794. NetFleet.com.au posted two more Aussie TLD sales and Registrars.co.uk scored with #5 Fashionata.co.uk at $2,226. 

Here is how the country codes stacked up for the week ending Dec. 20:

Country Code Top Sales
 Highest Reported ccTLD  Sales: Mon. Dec. 14, 2009 - Sun. Dec. 20, 2009
Euro to Dollar Conversion (? to $) is Based on Rates in Effect Tue. Dec. 23

Gartenm?bel.de (IDN)
("garden furniture" in German)Gartenmoebel.de 
("garden furniture" in German)

 

If there are country code extensions in our report that you are not familiar with, you can look up the nation each extension goes with here.

Global Contenders (Non .com gTLDs: .biz, .info, .mobi, .net, .org, .pro & .tel)

SnapNames swept the top three spots on this week's Global Contenders Chart (also reduced to 10 places due to Sedo's absence). Coupon.mobi set the pace at $7,754 and Betting.mobi gave the mobile extension two of the top three spots.

.Net still had the most chart entries with five, led by #2 Zinsen.net at $5,283. .Org took the other three openings with that extension's roster led by TheHills.org at $3,688 through the AfternicDLS.

Here's how all of the Global Contenders stacked up for the week ending Dec. 20:

Global Contenders Top 20
 Highest Reported Non .Com Global TLD  Sales 
(.Net, .Org, .Biz & .Info) Mon. Dec. 14, 2009 - Sun. Dec. 20, 2009
Euro to Dollar Conversion (? to $) is Based on Rates in Effect Dec. 23

There were 25 more four-figure GC sales off the chart with the AfternicDLS accounting for all but one of those. Their supplemental list was led by Banque.org ($2,200), Marlo.net ($2,088) and 9999.net ($2,030). 

The Afternic DLS had 21 more four-figure GC sales ranging from $1,000 to $2,000. You can check those out in the table below:

Additional AfternicDLS GC Sales Between $1,000 - $2,000In another GC sale, LawyerHub.net went for $1,005 at GoDaddy Auction. 

Now that you're up to date on what happened over the past week, check out how the leaders stand year to date in all categories by visiting our Year To Date Charts page.

*****

As always, we welcome all verifiable sales reports from companies, private sellers or individuals with knowledge of an important sale made through any channel. To contribute information and help make this column better,  just drop a note to editor@dnjournal.com.

We truly appreciate the industry leading companies who share their sales information with us to help everyone in the business get a handle on current domain values. Richard Meyer of Domain Sales Center also provides invaluable help in collecting data for these sales reports each week.

Every Tuesday night or Wednesday morning we publish the highest reported domain name sales for the previous week. On Mondays and Tuesdays our contributors send us their sales data for the previous 7 days. We then compile that information and write this article to give you the most comprehensive sales report in the industry. 

Editor's Note: If you wish to review previous Domain Sales columns, they are available in our Archive.

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