Year first Multi-Million dollar sales + two offers 6 upper figure new DN Journal sales report

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Year's Biggest Sale to Date - Slots.com at $5.5 Million - Completed at Moniker While a Pair of 6-Figure Sales Closed at Other Venues

The first multi-million dollar domain sale of 2010 is finally in the books. While three previous sales this year cracked the $1 million dollar mark none closed higher that that until Moniker.com completed their $5.5 million sale of Slots.com to BodogBrand this past week. This is also the fourth largest publicly reported cash sale since we started tracking the domain aftermarket in the fall of 2003.

After three straight weeks of having no sales above the five- figure level the market revved up this week with a pair of six-figure sales joining Moniker's seven-figure blockbuster. Those were Cheesecake.com and Tr3s.com at $100,000 apiece.

RickLatona.com served up the Cheesecake sale while Domainator.com accounted for the Tr3s transaction. As some of you know, Tr3s is a popular Spanish language TV entertainment network operated by MTV (Tr3s is a play on "tres", the Spanish word for "three"). Given MTV's special interest in the name it won't surprise you to learn that the buyer was the owner of MTV, global entertainment giant Viacom.

By Ron Jackson

Rick Latona had a hand in three of the top ten sales and four overall on this week's Top 20 Sales Chart. In addition to Cheesecake.com, Latona's sales platforms produced sales of #4 BabyFood.com at $70,000, #9 Trumpet.com at $31,250 and #11 Oncologist.com at $21,350.

Sedo had a pair of top ten sales and a total of seven charted domains, more than any other venue. #6 OMusic.com set the pace for them at $45,000.

This was the best week of the year for the non .com gTLDs as that category saw two of its three biggest sales year to date and wound up with a half dozen entries on the Big Board. #5 Lyrics.net led the way after changing hands for $65,000 in a private sale. Sedo's sale of #7 HomeEquityLoan.net also hit the top half of the leader board after going for $38,000. Two more .nets made the elite list along with #14 Coupons.info ($17,600 at Sedo) and # #17 ChristianBookstore.org ($16,860 at the AfternicDLS).

The country codes also fared well hitting the trifecta with #13 Shoes.tv ($18,000 at Sedo) and a pair of Dutch ccTLDs; #15 Besparen.nl (Dutch for "save") at $17,080 and #16 BD.nl at $17,019. Those two domains were sold by BliXem Internet Services. A huge country code sale is also in the pipeline. Moniker auctioned off Poker.ca (Canadian ccTLD) this week with the high bid coming in at $400,000. If that transaction successfully closes it will be the year's second biggest country code sale, trailing only Credit.fr (sold for $851,875 in January).

Here is how all of the sales leaders stacked up for the week ending Sunday, May 30:

The DN Journal Top 20
Reported Domain Sales - Mon. May 24, 2010 - Sun. May 30, 2010
Euro to Dollar Conversion (€ to $) is Based on Rates in Effect June 2, 2010

Latonas.com/
T.R.A.F.F.I.C. MilanBesparen.nl
(Dutch for "save")Keep in mind that these are the highest value sales that have been reported to us in the past week. This column is meant to be an educational tool, not a complete list documenting ALL high value domain sales. Such a list is impossible to produce because many sales are kept private at the insistence of buyers, sellers or both. Our procedure for verifying the accuracy of domain sales reports is available here.

For the many newcomers entering the domain industry we also want to point out that the reasons why a domain name sells for a certain price can be varied and are not always clear to those who are unfamiliar with the domain market. If you do not understand why specific domain names command the prices they do, you are likely to make unwise domain registrations or purchases. We highly recommend that you do some basic research before you buy anything! As a starting point we have built a sister site specifically for you at NameNewbie.com.

There were a dozen more five-figure sales off the chart with Latonas.com posting the largest of those - LLLL.com at $12,500. They also sold Shut.com ($11,804) and 5R.com ($11,590).

Sedo rang up a half dozen more sales in this price range including Traiteurs.fr ($12,200), Meitian.com ($12,199) and Shops.ch ($10,980). They also scored with Better.co.uk ($10,512), Pairez-Plus.com ($10,370) and VinylSiding.net ($10,000).

Elsewhere, BliXem Internet booked $12,017 for Valuta.nl and $10,980 for Bet.nl while the AfternicDLS drew $12,000 for LeadsGeneration.com.

.Com Supporting Cast

Sedo led the four-figure .com supporting cast with eTools.com ($9,900) and WWDating.com ($9,888) and banked another $8,600 for TheHouseCafe.com. HTJ.com tacked on $7,320, MillwallOnline.com landed $6,570 and Bestellen.com brought $6,417.

PCBooster.com generated $6,385, e-Ways.com went for $6,100 and RentalsInRome.com returned $5,734. DesertPoker.com dealt out $5,500, KnowledgeWorker.com notched $5,000 and CarbonIndex.com measured $4,900.

Sedo had 32 more .com sales ranging from $2,000 to $4,500. Those are listed in the table below:

Additional Sedo .com Sales Between $2,000 - $4,500Back at the AfternicDLS Jumala.com captured $9,900 while DegreeSearch.com and GoodGamers.com garnered $8,500 each. Waitresses.com collected an $8,000 tip, VanPools.com picked up $7,500 and IntegratedHealthCare.com dispensed $7,000.

CareerGuru.com gained $6,850, LuxurySedan.com braked at $6,750 and LuxurySedans.com added $5,400. MicroscopeAccessories.com also sold for $5,400 while CarCalendars.com kicked in $5,100 and four others; Liyun.com, Lomani.com, MobileInsurance.com and RajKumar.com cornered $5,000 apiece.

At NameJet.com the winners included EcoToys.com ($8,835), 9944.com ($6,800) and Chengde.com ($6,800). They also hit high notes with GuitarSolos.com at $5,900, Wateach.com at $5,041 and TVMonitor.com at $4,999.

USGoverment.com (typo) tallied $4,975, Balto.com bagged $4,687 and Gift-Certificates.com redeemed $4,500. InvestorServices.com added $4,315 and PerscriptionDrugs.com (typo) penciled in $4,100.

NameJet had 34 more .com sales ranging from $2,000 to $3,950. Those are listed in the table below:

Additional NameJet .com Sales Between $2,000 - $3,950At SnapNames.com, ComputerSupply.com provided $6,750, Gated.com locked up $3,411 and TheComplianceStore.com delivered $3,130. Hanliu.com hauled in $2,765, HolidaysParis.com celebrated $2,588 and MedHunter.com found $2,350.

Moniker closed a number of sales from their DOMAINfest Ft. Lauderdale auction including BJH.com ($6,500), Sentimental.com ($5,250) and Taunt.com ($5,000). They also sold ArtAppraisal.com for $4,000 while QWZ.com zipped up $3,850, LasVegasDiscounts.com attracted $3,500 and CakeStand.com cooked up $3,000. NeighborGood.com brought another $3,675 from their online platform.

While Moniker was moving names in Ft. Lauderdale, Latonas.com was closing more sales from their T.R.A.F.F.I.C. Milan auction including UXH.com ($6,100), Fettucini.com ($5,490) and CopyCenter.com ($4,270). Punches.com knocked out another $3,660 while BaroloWine.com quaffed $2,745. From their web platform Latonas also sold PropertyValuations.com ($3,010) and Feni.com ($3,000).

Elsewhere Domainator.com fetched $6,000 for Filmedia.com.

Country Codes

It was full steam ahead for the country codes as they piled up eight more five-figure sales this week led by Shoes.tv at $18,000 via Sedo. We showed you all of the ccTLD sales at this level in the all extension section at the top of this report. The biggest country code sales you haven't seen yet rank #9 and #10 on our latest weekly Country Code Top Chart. Those are an impressive sale for America's .us ccTLD - OnlineCasinos.us at $9,999 (via Sedo) and LasVegas.eu (European Union country code) at $9,150 (through BliXem Internet).

Sedo had the most chart entries with 11, including #11 S.co.za (South African ccTLD) at $8,500. BliXem charted half a dozen domains including five on the top half of the chart. They helped the Netherlands' .nl extension claim five places on the elite list, more than any other extension.

Here is how all of the country code leaders stacked up for the week ending May 30:

Country Code Top 20
Highest Reported ccTLD Sales: Mon. May 24, 2010 - Sun. May 31, 2010
Euro to Dollar Conversion (€ to $) is Based on Rates in Effect June 2, 2010

Besparen.nl
("save" in Dutch)Valuta.nl
("currency" in Dutch)

Latonas.com/
T.R.A.F.F.I.C. MilanLatonas.com/
T.R.A.F.F.I.C. Milan

There were several dozen additional four figure sales off the ccTLD chart with Sedo again claiming the lion's share of those. Their supplemental roster was led by Rakeback.cn ($4,500), EPC.be ($4,270) and Winterbekleidung.de ($4,026).

Gewichtswesten.de drew $3,904, Kartengenerator.de delivered $3,660, Potters.co.uk presented $3,212 and BubbleRoom.co.uk welcomed $3,066. Sedo had 56 more country code sales ranging from $1,000 to $3,050 that are listed in the chart below:

Additional Sedo ccTLD Sales Between $1,000 - $3,050gewässerhaftpflichtversicherung.deIn ccTLD sales from Latonas.com's T.R.A.F.F.I.C. Milan auction that just closed Sex.do drew $2,745 while Floors.us and Holdem.ch chalked up $1,830 each. Meanwhile Cheese.us cut $1,342. From their web platform Latonas sold Tops.tv for $2,000 and Property.cm for $1,025.

Elsewhere BliXem billed $3,996 for Prospect.eu, SnapNames moved Match.us for $2,261 and AssociatesDegrees.co.uk for $1,066. NetFleet.com.au sold DogBook.com.au for $2,040 and Tablets.com.au for $1,700 and in a private sale Cupcakes.co.uk changed hands for $1,702.

If there are country code extensions in our report that you are not familiar with, you can look up the nation each extension goes with here.

Global Contenders (Non .com gTLDs: .biz, .info, .mobi, .net, .org, .asia, .pro & .tel)

The non .com gTLDs dropped behind the ccTLD category over the past couple of years but for the second week in a row the Global Contenders showed some real muscle, ringing up 7 five-figure sales including two of the three biggest recorded in this category so far this year. We showed you those (led by Lyrics.net at $65,000) at the top of this report. The biggest GC sale you haven't seen yet is #8 on our new Global Contenders Top 20 Chart - LTE.org at $9,888 via Sedo.

The .nets had the most chart entries with 13, followed by .org with five. .Info and .Asia each had one representative on the elite list. Sedo led the race among venues, piling up 10 chart entries.

Here's how all of the Global Contenders stacked up for the week ending May 30:

Global Contenders Top 20
Highest Reported Non .Com Global TLD Sales
(.Net, .Org, .Biz & .Info) Mon. May 24, 2010 - Sun. May 30, 2010
Euro to Dollar Conversion (€ to $) is Based on Rates in Effect June 2, 2010

Latonas.com/
T.R.A.F.F.I.C. Milan

BalanceTransferCreditCards.org

There were dozens of additional GC sales just off the chart with Latonas.com claiming the highest of those - Salaries.net at $3,660. That name was sold in their Milan auction as were Amplifiers.net and Copiers.org at $2,074 each. Taps.net tacked on $1,830 while Gels.net and Whiskies.net downed $1,220 each.

At NameJet the ledger included MarineFisheries.org ($3,555), SingleParents.org ($3,377) and Bric.org ($2,288). EmbassyOfPakistan.org admitted $2,178, Microphones.net picked up $2,100 and Kelowna.org located $1,974. OrangeJuice.org swallowed $1,565, Amistad.org drew $1,308 and Erde.org added $1,100.

At Sedo EnglishGrammar.org grossed $3,000 and Newsletter.info distributed $2,800. Sedo had 26 more four-figure GC sales ranging from $1,000 to $2,444. Those are listed in the table below:

Additional Sedo non .com gTLD Sales Between $1,000 - $2,444Back at the AfternicDLS, BuyArt.net boxed up $2,888, Magyarorszag.net nailed $2,788 and two others; UncommonSense.net and PayWeb.net went for $2,521 each.

Now that you're up to date on what happened over the past week, check out how the leaders stand year to date in all categories by visiting our Year To Date Charts page.

*****

As always, we welcome all verifiable sales reports from companies, private sellers or individuals with knowledge of an important sale made through any channel. To contribute information and help make this column better, just drop a note to editor@dnjournal.com.

We truly appreciate the industry leading companies who share their sales information with us to help everyone in the business get a handle on current domain values. Richard Meyer of Domain Sales Center also provides invaluable help in collecting data for these sales reports each week.

Every Wednesday we publish the highest reported domain name sales for the previous week. On Mondays and Tuesdays our contributors send us their sales data for the previous 7 days. We then compile that information and write this article to give you the most comprehensive sales report in the industry.

Editor's Note: If you wish to review previous Domain Sales columns, they are available in our Archive.

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