Here is the presentation of DN Journal,updated daily fill in on the latest buzz going around the domain name industry.
The presentation is compiled by DN Journal editor & Publisher Ron Jackson.
Is the best way to monetize a Web site that gets 5 Million Unique Visitors Holding Out a Tin Cup a month?The Miami Herald will be the first to know
By what happened to esta.In an effort to survive historical media change from traditional platforms to the web, a major metropolitan newspaper with a rich tradition has been reduced to the electronic equivalent of panhandling.En what may be the only illustration best so far of
the seemingly inevitable bind newspapers find themselves in the Miami Herald has begun asking for donations to the readers of its website at MiamiHerald.com. This, while paper told the Associated Press that your site receives 5 million unique monthly visitors .This would think that with this type of traffic, advertisers would be falling all over themselves to give their money to the Herald.
Document said that the problem is that you can only charge advertisers online about a tenth of what you have been paying their advertisers printing and it is not sufficient to cover their news gathering nut (for hundreds of employees have been dismissed in the last few years).
High paying advertisers past print covered expenses newspaper but with movement of the Herald print faster than a cube of ice in the Sahara desert fusion (weekday circulation is down almost 25% in just the past 12 months!) these high paying advertisers are disappearing rapidly. Addition of reaching readers less printing, one would have to assume that they dislike the idea of paying more than 10 times to advertise in the print to web or bien.Es a vicious circle which has caught almost everyone in print media.
They know that Reader Web migration is inevitable and already well underway, but print advertising revenue is disappearing much faster than what can be replaced with línea.Siempre advertising revenue I believed that scales will be finally balance .the advertisers want eyeballs and eyeballs are eyeballs, if you are looking at an advertisement in print, on television or on the web.Is the question how many traditional media can hang until it reaches an equilibrium?
On the surface seems to have 5 million website visitors a month would things in balance very quickly.However if advertisers are only willing to pay 10% of their printing rates to
reach web, which brings the equivalent value in those web visitors 5 million up to 500,000 readers of newspaper readers.The Herald circulates today to almost 5 million of newspapers a month (approximately a day from Monday to the Saturday and Sunday in 238,000 163,000).So you can see that even online kicks in only 10% of their total income.
It is true that the costs of distribution of the Herald
drastically reduce online, but the readers of the newspaper paid subscription to help offset some of the costs of distribution worldwide real.Los fees website visitors pay nothing and past history indicates that it is unlikely you will ever be willing to hacerlo.Y there the frote.Los documents will continue ramp up your Web site traffic and the rates charged advertisers in línea.están in a race against time, and many are losing the carrera.Por therefore, long shot experiments as asking for donations to readers online.
I don't think that it will never put more than a drop in the bucket but not you can blame them to pull all the stops and tratar.Aunque, obviously I'm in the camp of online media, I don't want to see large newsrooms nation - professional journalists are essential to the health of our hopeful democracia.Estoy and feel reasonably confident that disappear best the shall survive the transition to the web - and I am grateful every day which is a transition that I made years ago.
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